Google has just announced that they updated their "financial product policy" for their advertisement platform which will directly ban keywords associated with initial coin offerings (ICO), cryptocurrency exchanges, cryptocurrency wallets, etc. Which will take effect this June.
This comes just a few weeks after Facebook had announced that they too would ban certain keywords that are associated with cryptocurrencies. Pressure has been increasing on cryptocurrencies and their legality is being challenged by multiple governments around the globe. Already, Bitcoin companies have taken hits by multiple banks protecting their reputation as Cryptocurrencies have been claimed to be associated with illicit practices (which fiat currency is used far more for illegal actions...).
In general, Bitcoin has been performing well, but still is facing fears of harsh regulations which is driving traditional media's bias. People have claimed that Bitcoin is a bubble, or that it has no real value, but per unit, 1 Bitcoin is worth more than an ounce of gold. There is value to Bitcoin and the blockchain is revolutionary, but this new technology is beginning to be slowed down by government regulations. Reputable companies are unsure if they should back the technology and the cryptocurrency space or find ways to appease legislatures so they are not associated with "offshore banking" or illicit tax practices.
In the last few months the value of Bitcoin has fell dramatically after reaching an all-time high above $19,000 USD to today trading around $8,500 - $11,000 USD.