If successful for Blue Origin, this will certify Blue Origin's New Glenn rocket for future US National Security missions. ULA, who has long held contracts with the US military, had also helped Blue Origin produce the BE-4 engine that will be used within the New Glenn rocket. ULA had also won previous funding opportunities for Air Force projects, which will help Blue Origin in the long run. SpaceX, Orbital ATK and Aerojet Rocketdyne had also received funding in 2016 for advances in rocket propulsion, Blue Origin respectively is currently working on getting their first major US military contract.
In 2019 the Air Force is set to choose only two private companies to seal a private-public partnership for future national security missions. ULA has held the title as being the military's favorite provider, while SpaceX brought back the space race,but there's no telling where Blue Origin will takes these contracts. If they end up landing the 2019 deal, then Blue Origin just may be a household name. Blue Origin isn't in direct competition to SpaceX or ULA but Blue Origin is looking to capitalize wherever it's most efficient for them.
